Below is the link to a new article of mine for Forces Of Geek. It gets more interestingd after the link, trust me.
Disney does many things well, like family-friendly movies, theme parks that attract millions of people and reminding us that magic can be a real possibility.
They also do a few things with what must be regarded as an unparalleled finesse and expertise.
Such things include global media domination, turning moderately talented 13-year olds into pop sensations and tapping the unlimited well of character merchandising.
Characters that haven’t been animated in over 50 years still retain a fan base and marketing potential.
Cinderella and Snow White are just a few of Disney’s character elite that have seen a resurgence in popularity, especially with young girls. This is in no small way the result of Disney’s marketing of the Princess line.
The Disney Princesses campaign highlights some of movies’ most cherished princesses, portraying them on equal footing, all the while celebrating their individual appeal….